Redesigning Your Website Can Give Your Spokane Business A Boost Online
A website redesign can be a big project, and you might be putting it off due to the money and time it will take. Website redesigns are a scary thought for many marketers and executives. But the benefits usually outweigh the cost and hassles, even for a small local business. And if your website isn’t mobile friendly, then you really should strongly consider doing it now! A website redesign can be a great marketing and PR tool for your organization.
Going through a website redesign can seem like a daunting task, but if done properly, it will increase your visibility and, ultimately, conversions. Your website serves as the digital storefront for your business. If it doesn’t look appealing, load quickly or even have a mobile version, customers are going to keep walking. Many small business owners rely on their website to bring in a steady stream of leads and educate potential customers on what they offer.
Why Should I Redesign My Website?
If you already have a website set up and running for your business, you may think that it’s done and you can just let it exist while drawing in potential customers from the depths of the internet. Having a site is great and it definitely makes it easier for clients to find you! However if your site has been around for a while, its age might show – and that ultimately reflects on your business.
Does a Redesign Just Make My Site Look Better?
No! It can make your website work better as well! Having your website redesigned can create an opportunity to touch up a range of other areas of your site. If your site is pretty old, it may be built in a way that makes it near impossible to keep the content updated. During the redesign process, we have the chance to rebuild it from the ground up on something more efficient – like a content management system that will allow you to easily update your content whenever you need.
A Redesign Can Help You Reach More Customers
We also build all of our clients websites to be fully mobile responsive. This means that your site will be viewable on nearly every device and screen size there is! With the smartphone and tablet market booming, imagine how many potential customers you aren’t reaching if your site can’t be easily viewed on their device of choice. Read more here…
Google has announced they will be rolling out separate mobile search results. We are no longer living in a world where smartphone users can be considered the exceptions. So, if your site isn’t mobile responsive, a website redesign may be important if you want people, customers to find you online.
It’s 2016. The days of prospective customers sauntering down Main Street or even flipping through the Yellow Pages in hopes of stumbling upon your business are long gone. We live in the Age of Information now, and the Internet is king of the castle. When someone needs a service or product, they go online to find the appropriate business and its contact information. According to Adweek, 81% of consumers conduct research online before making a purchase.
1. REASSESS AND SEGMENT YOUR TARGET MARKET
Before you jump into any actual changes, it’s important to sit back and reconsider your target market. Get into the psychology of your consumer and begin to identify common characteristics of your target market. Now, segment your market into specific groups of people. It might be tempting to think that you want to sell to everyone under the sun, but without segments to focus your efforts on, you will never have a highly-focused campaign geared towards a specific group and will risk not reaching anyone effectively.
2. LISTEN TO AND ENGAGE WITH YOUR AUDIENCE
Now that you know who you’re selling to, engage with them and test the waters. Find the best channels through which to interact with your past and potential clientele. Since social media platforms break down along demographic lines, it’s easy to focus your attention on one of your segmented groups at a time. Have a professional, career-oriented customer base? See more here.
7 Good Reasons to Redesign Your Business Website
A website redesign can be a big project, and you might be putting it off due to the money and time it will take. A redesign can be a wise investment, though – after all, your website is your primary online marketing tool. Here are 7 good reasons why you might want to take the plunge and give your business website a makeover.
1. To make it mobile-friendly
Mobile web usage is growing by leaps and bounds, so you need to make sure your website can be viewed on a wide variety of devices, including desktops, laptops, tablets, and smartphones. By incorporating responsive design into your new website, you’ll be assured of reaching a larger audience than you would with a website that’s not mobile-friendly.
2. To keep it up-to-date
The web world is always changing, and web technology that was cool and cutting-edge a few years ago may be out-of-date today (Flash, anyone?). With a website redesign you can take advantage of the latest technology that web-savvy users expect.
3. To shake things up
It happens to everyone – sometimes we just need a change. If you think your website is starting to look a little tired, chances are your site visitors think so, too. A fresh design may be just what you need to stir up a little excitement about your website.
A website redesign can be a daunting task, but partnering with a good web design firm can make the process a lot easier (and even fun!). Remember, a well-designed website is one of the most effective marketing tools you’ve got – make the most of it by keeping it fresh, up-to-date, and easy to use. Read more…
Website redesign can contribute to that in a short time your website gets a brand new, creative, modern look and better rankings in search engines. In today’s competitive web marketing-scape, a thoughtful website redesign is necessary in order to revival competition in search engine results and create a solid online business reputation.
We can optimize your existing website content along with adding fresh content and revamp your online presence with a mobile friendly web redesign. I’ll be happy to talk with you and show you our cost-effective options so that you can stay up to date with Google. Call me at (509) 426-7768.