Pay-Per-Click Management For Small Businesses
PPC – Pay Per Click analysis & optimization * can be implemented under a week
You often hear the term Pay-per-click or PPC in the marketing world, but what in the heck is it? Pay-per-click is when you pay for each time a customer pays for your ad. How PPC works is you bid against other advertisers for certain keywords or demographics to clinch that top spot. Three of the major PPC advertising platforms are Google Adwords, Bing Ads, and Facebook.
We are highly skilled and certified in all 3 platforms. Our goal is to get the greatest sales/conversions for the lowest cost. So, many advertising agencies have no idea what they are doing and just jack up bids to as high as possible to get your ad shown. We aren’t like that. We aren’t going to waste your hard earned money. We have specific strategies to get the most bang for your buck and outperform other advertisers.
Targeted Keywords and Demographics:
PPC campaigns have became so advanced you can have extremely targeted campaigns to who you want to marketing to. In Adwords for example, say you want to have ads shown to people who search for “Spokane Plumber” in zip code 99205 and only want the ad run between 8am to 7pm.. not a problem! You can also target people in Facebook based on age, income, interests, online behavior, etc.
Your campaign will start when you want it to start and will stop when you want it to stop. This gives you complete control of your campaign and your spending as well. Other marketing techniques, like SEO, take to work, PPC advertising is instant.
- “PPC phone leads are three times more likely to convert”(www.business2community.com)
- “52% of people who click on PPC ads still go on to call the advertiser”(www.business2community.com)
If you aren’t showing up on the first page of search engines, you are probably experiencing low growth and reduced website traffic, never mind confusion and discouragement. Don’t despair. My team and I will get your brand seen in the top three results of the search engine results page on the first day!
Imagine a world where you only have to pay for an ad when someone who actually needs your service clicks on it. Well, that’s exactly how it works with pay-per-click advertising and nobody does it better than us. PPC ads convert more often because they are only seen by those searching for your product or service now.
Most generally we are talking about Google AdWords when we say PPC. Google is where 80% of the web traffic comes from, so that’s where we concentrate our efforts. It’s all about lead generation – without leads, well, you wouldn’t have a business.